About Us

Who we are

At Trusted Market Insights, we’re dedicated to revolutionizing the way businesses approach market research .

Trusted Market Insights Limited (TMI) is a research and marketing agency with its head quarters in Douala Cameroon and a country office in DRC. We provide powerful and trusted insights on how to unlock the moments that will help our clients flourish in their businesses. We have worked with many clients and other research companies to ensure clients are satisfied in the Central and West African markets for 7 years now.

Our Core and Fundamental Values

They have many core or fundamentals values as

Inspiration

Team

Integrity

Spirit

Innovation

Client growth

« At TMI, we encourage our clients to cultivate discipline in their strategies, patience in their approaches, and resilience in the face of adversity. In the ever-changing market landscape, success is not solely defined by victories, but by the ability to navigate challenges with unwavering confidence. It’s essential to stay focused and sharp, allowing your strategy to guide you through both wins and losses. Embrace the journey, and let your commitment to excellence shine through in every decision you make. »

Our Team

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Our mission

At TMI, our mission is to provide actionable insights through quality data collection and analysis, empowering clients to make informed decisions for growth.

We believe in transparency, integrity, and a commitment to delivering results for our clients.

At TMI, our mission is clear and impactful: to empower our clients with essential insights, tools, and unwavering support, ensuring their success in the dynamic market landscape. We are committed to transparency, integrity, and delivering tangible results for our valued clients. By fostering trust and openness, we provide the clarity needed for informed decision-making. With integrity at our core, we uphold the highest ethical standards, building lasting relationships based on honesty and respect.
Our mission is driven by a passionate team dedicated to seeing our clients thrive, equipped with the resources and guidance necessary to navigate the ever-evolving market with confidence and resilience

Quality Control

Quality Control Validation Process

Qc Metric

Physical back checks

How we go about

We carry out face to face verifications at the respondent’s households-QC makes independent visits for physical back checks and makes unannounced spot checks while interview is going on

Minimum Standard

10%

Qc Metric

Accompaniments

How we go about

We accompany the interviewers and observe them carry out interview from start to finish. When we accompany, we ensure we live the interviewing experince, observating how the questions are asked, taking note of responses form respondent and noting the interview lenght from section to section

Minimum Standard

10%

Qc Metric

Telephonic Validations

How we go about

We carryWe make telephone calls to respondents from the contact details provided by interviewers within the data-QC call from the office. This will be done on daily basis. We shall always investigate on interviewers who have multiple interviews without telephone contacts or telephone numbers not going through

Minimum Standard

10%

Qc Metric

Geo Localization

We trace and map respondent’s positions using google maps. For cases the GPS was not captured as usually is the case, we send a QC for F2F back checks when we want to be sure.

Minimum Standard

100%

Qc Metric

Validation via Audio listening

How we go about

We select eligibility sections of the questionnaire as well as key client questions and send to scripter to integrate silent recordings. With a team of well-trained QCs we track the work of all interviewers immediately the data is synchronized. This enables us confirm exactly how interview was conducted. We easily detecte areas interviewers don’t ask quetions correctly and therefore take necessary actions.

Minimum Standard

20%

Qc Metric

DATA FORENSIC CHECKS

How we go about

We keep a close monitor of the data as it is synchronized. We always carry out the following checks;
1.    Verify Interviewers daily performances. What is the number achieved vs. other interviewers
2.    Interview length for each interview vs. the average interview length as well as an interviewer’s average length.
3.    Find Time- what time does the interviewer use from one interview to another. Does this reflect the difficulty for the respondent criteria?
4.    Duplicate records for contacts, respondents, addresses.
We do content verifications to ensure unacceptable data passes on

Minimum Standard

100%