Services
RESEARCH CAPABILITIES – Quantitative
Brand Health Tracking
Continuously monitors brand perception, reputation, and emotional connection. Measures KPIs like brand awareness, customer satisfaction, and purchase intent.
Pricing Study
Analyzes pricing strategy, compares prices with competitors. Evaluates price attractiveness, identifies differentiation opportunities.
Usage and Attitude Studies
Understands consumer behavior, motivations, and perceptions. Combines quantitative and qualitative methods to gain insights.
Mystery Shopping
Assesses customer service quality through anonymous in-store evaluations. Measures factors like greeting, product knowledge, and complaint handling.
Retail Audit
Evaluates product visibility, merchandising, customer experience, and competition in retail settings.
Product Tests
Evaluates product quality, features, and performance. Identifies areas for improvement and informs product development.
Retail Distribution Check
Verifies product availability in targeted retail outlets. Identifies stockouts, listing issues, and distribution challenges.
Packaging Tests
Assesses packaging design effectiveness. Measures consumer perceptions, brand associations, and purchase intent.
Social Research
Studies social trends and consumer behavior. Identifies emerging trends and opportunities for brands.
Customer Satisfaction
Measures customer satisfaction and loyalty. Identifies areas for improvement in customer experience.
Advertising Tests
Measures brand recall, message comprehension, and purchase intent.
Opinion Polling
Gathers opinions on various topics. Measures public sentiment and identifies key issues.
Brand Image and Positioning
Evaluates brand image and positioning. Measures brand perception, associations, and differentiation.
Corporate Reputation Studies
Assesses a company’s reputation. Measures public perception, trust, and credibility.
Segmentation
Identifies target market segments. Helps tailor marketing efforts and messaging.
Corporate and Brand Image Research
Evaluates a company’s and brand’s image. Measures brand perception, associations, and differentiation.
Brand and Communication
Analyzes brand messaging and communication. Ensures consistency and effectiveness.
Workflow
RESEARCH CAPABILITIES – Qualitative
Observations, Immersions, Ethnographic, IDIs, Focus Groups
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Concept Screening and Evaluation
Evaluate new product or service ideas to assess their feasibility, market potential, and consumer appeal.
Brand and Communication
Analyze brand messaging and communication to ensure consistency and effectiveness.
Usage and Attitude Studies
Measure consumer behavior, motivations, and perceptions towards products or services..
Product Evaluation
Assess product quality, features, and performance. Identify areas for improvement and inform product development..
Typologies and Segmentations
Identify distinct groups of consumers based on shared characteristics to tailor marketing efforts and messaging..
Packaging Testing
Evaluate packaging design, functionality, and impact on consumer perceptions and purchase decisions.
Corporate and Brand Image Research
Measure a company’s and brand’s reputation, perception, and associations..
Advertising Testing
Evaluate the effectiveness of advertising campaigns in terms of brand recall, message comprehension, and purchase intent..