Services

RESEARCH CAPABILITIES – Quantitative

Brand Health Tracking

Continuously monitors brand perception, reputation, and emotional connection. Measures KPIs like brand awareness, customer satisfaction, and purchase intent.

Pricing Study

Analyzes pricing strategy, compares prices with competitors. Evaluates price attractiveness, identifies differentiation opportunities.

Usage and Attitude Studies

Understands consumer behavior, motivations, and perceptions. Combines quantitative and qualitative methods to gain insights.

Mystery Shopping

Assesses customer service quality through anonymous in-store evaluations. Measures factors like greeting, product knowledge, and complaint handling.

Retail Audit

Evaluates product visibility, merchandising, customer experience, and competition in retail settings.

Product Tests

Evaluates product quality, features, and performance. Identifies areas for improvement and informs product development.

Retail Distribution Check

Verifies product availability in targeted retail outlets. Identifies stockouts, listing issues, and distribution challenges.

Packaging Tests

Assesses packaging design effectiveness. Measures consumer perceptions, brand associations, and purchase intent.

Social Research

Studies social trends and consumer behavior. Identifies emerging trends and opportunities for brands.

Customer Satisfaction

Measures customer satisfaction and loyalty. Identifies areas for improvement in customer experience.

Advertising Tests

Measures brand recall, message comprehension, and purchase intent.

Opinion Polling

Gathers opinions on various topics. Measures public sentiment and identifies key issues.

Brand Image and Positioning

Evaluates brand image and positioning. Measures brand perception, associations, and differentiation.

Corporate Reputation Studies

Assesses a company’s reputation. Measures public perception, trust, and credibility.

Segmentation

Identifies target market segments. Helps tailor marketing efforts and messaging.

Corporate and Brand Image Research

Evaluates a company’s and brand’s image. Measures brand perception, associations, and differentiation.

Brand and Communication

Analyzes brand messaging and communication. Ensures consistency and effectiveness.



Workflow

RESEARCH CAPABILITIES – Qualitative

Observations, Immersions, Ethnographic, IDIs, Focus Groups

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Concept Screening and Evaluation

Evaluate new product or service ideas to assess their feasibility, market potential, and consumer appeal.

Brand and Communication

Analyze brand messaging and communication to ensure consistency and effectiveness.

Usage and Attitude Studies

Measure consumer behavior, motivations, and perceptions towards products or services..

Product Evaluation

Assess product quality, features, and performance. Identify areas for improvement and inform product development..

Typologies and Segmentations

Identify distinct groups of consumers based on shared characteristics to tailor marketing efforts and messaging..

Packaging Testing

Evaluate packaging design, functionality, and impact on consumer perceptions and purchase decisions.

Corporate and Brand Image Research

Measure a company’s and brand’s reputation, perception, and associations..

Advertising Testing

Evaluate the effectiveness of advertising campaigns in terms of brand recall, message comprehension, and purchase intent..

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